GrowthKit stopped missing leads that came in after business hours
An AI agent now qualifies and routes every inbound lead 24/7, ensuring no opportunity slips through the cracks
SaaS
42x
Increase in qualified leads captured
42x
Increase in qualified leads captured
3min
Average lead response time
3min
Average lead response time
68%
Reduction in lead leakage
68%
Reduction in lead leakage
We were losing leads every night and weekend. Now our AI agent catches and qualifies every single one before our sales team even logs in.
Sarah Chen
VP of Sales, GrowthKit
GrowthKit
Client
GrowthKit
Industry
SaaS
Company Size
80–120 employees
Location
San Francisco, CA
Services Deployed
AI Voice Agent
Project duration
4 weeks
Tools used
Overview
GrowthKit is a B2B SaaS platform based in San Francisco that helps mid-market companies manage their sales pipelines and outbound campaigns. With a growing inbound channel generating over 400 leads per month, the sales team was struggling to respond fast enough — especially outside standard working hours when 35% of their website traffic peaked.
GrowthKit's VP of Sales reached out to Operator after calculating that the company was losing an estimated $180,000 in annual revenue from leads that went cold before a rep could follow up. They needed an AI voice agent that could qualify inbound leads instantly, capture key details and route hot prospects to the right salesperson — around the clock.
Overview
GrowthKit is a B2B SaaS platform based in San Francisco that helps mid-market companies manage their sales pipelines and outbound campaigns. With a growing inbound channel generating over 400 leads per month, the sales team was struggling to respond fast enough — especially outside standard working hours when 35% of their website traffic peaked.
GrowthKit's VP of Sales reached out to Operator after calculating that the company was losing an estimated $180,000 in annual revenue from leads that went cold before a rep could follow up. They needed an AI voice agent that could qualify inbound leads instantly, capture key details and route hot prospects to the right salesperson — around the clock.
The Challenge
GrowthKit's sales team operated on a standard 9-to-6 schedule, but their highest-converting traffic came in during evenings and weekends — founders researching tools after hours, international prospects in different time zones and paid campaign traffic running 24/7. Leads that filled out a demo request form at 10pm would not hear back until the following morning at the earliest, often 12 to 14 hours later.
By the time a rep reached out, 60% of those leads had already booked demos with competitors or gone cold entirely. The team tried an offshore SDR service but the quality was inconsistent, the ramp time was long and the cost per qualified lead was unsustainable. They needed a solution that could engage leads in real time, ask the right qualifying questions and book meetings directly into rep calendars — without adding headcount.
The Challenge
GrowthKit's sales team operated on a standard 9-to-6 schedule, but their highest-converting traffic came in during evenings and weekends — founders researching tools after hours, international prospects in different time zones and paid campaign traffic running 24/7. Leads that filled out a demo request form at 10pm would not hear back until the following morning at the earliest, often 12 to 14 hours later.
By the time a rep reached out, 60% of those leads had already booked demos with competitors or gone cold entirely. The team tried an offshore SDR service but the quality was inconsistent, the ramp time was long and the cost per qualified lead was unsustainable. They needed a solution that could engage leads in real time, ask the right qualifying questions and book meetings directly into rep calendars — without adding headcount.
The Solution
Operator built and deployed a custom AI voice agent that answered every inbound call and website callback request within 15 seconds, 24 hours a day. The agent was trained on GrowthKit's ideal customer profile, pricing tiers, product capabilities and common objections.
Every conversation followed a structured qualification flow: the AI confirmed company size, current tools, budget timeline and decision-making authority. Qualified leads were immediately offered a calendar slot and booked directly into the assigned rep's schedule via a CRM integration. Leads that did not meet the threshold received a personalised follow-up email with relevant resources.
The entire build took four weeks. Operator ran a two-week parallel test where the AI handled after-hours calls while the human team covered business hours, allowing direct comparison of conversion rates and lead quality before full rollout.
The Solution
Operator built and deployed a custom AI voice agent that answered every inbound call and website callback request within 15 seconds, 24 hours a day. The agent was trained on GrowthKit's ideal customer profile, pricing tiers, product capabilities and common objections.
Every conversation followed a structured qualification flow: the AI confirmed company size, current tools, budget timeline and decision-making authority. Qualified leads were immediately offered a calendar slot and booked directly into the assigned rep's schedule via a CRM integration. Leads that did not meet the threshold received a personalised follow-up email with relevant resources.
The entire build took four weeks. Operator ran a two-week parallel test where the AI handled after-hours calls while the human team covered business hours, allowing direct comparison of conversion rates and lead quality before full rollout.
The results
The results
In the first 90 days after deployment, GrowthKit saw a 42x increase in qualified leads captured outside business hours — from an average of 3 per week to over 120 per month. Average lead response time dropped from 12 hours to under 3 minutes. Lead leakage — prospects who enquired but never received a response — fell by 68%.
The sales team reported that leads qualified by the AI agent converted to paid customers at a 23% higher rate than leads qualified by the previous offshore SDR service, because the AI asked consistent questions and captured complete data every time. Within six months GrowthKit attributed $420,000 in new annual recurring revenue directly to leads captured and qualified by the AI agent.
In the first 90 days after deployment, GrowthKit saw a 42x increase in qualified leads captured outside business hours — from an average of 3 per week to over 120 per month. Average lead response time dropped from 12 hours to under 3 minutes. Lead leakage — prospects who enquired but never received a response — fell by 68%.
The sales team reported that leads qualified by the AI agent converted to paid customers at a 23% higher rate than leads qualified by the previous offshore SDR service, because the AI asked consistent questions and captured complete data every time. Within six months GrowthKit attributed $420,000 in new annual recurring revenue directly to leads captured and qualified by the AI agent.
We were losing leads every night and weekend. Now our AI agent catches and qualifies every single one before our sales team even logs in.
Sarah Chen
VP of Sales, GrowthKit
read more
Related case studies
Retail
RetailNest stopped losing leads and hours to manual support
A 24/7 AI agent takes on their catalogue and now handles what used to take a full support team
Customer queries resolved in 60 days
73%
Read More
Retail
RetailNest stopped losing leads and hours to manual support
Customer queries resolved in 60 days
73%
Read More
Real Estate
Property viewing appointments booked
2x
PrimeProperty doubled appointments without adding a single team member Copy
Read More
Real Estate
PrimeProperty doubled appointments without adding a single team member Copy
Property viewing appointments booked
2x
Read More
SaaS
Increase in qualified leads captured
42x
GrowthKit stopped missing leads that came in after business hours
Read More
SaaS
GrowthKit stopped missing leads that came in after business hours
Increase in qualified leads captured
42x
Read More